About Avro Avian
"Flying alone in the boundless darkness shrouded by night.Without the guidance of lights and city, the roar of the instrument panel and engine is the only response."
Avro Avian designs daily clothes and accessories for people who are different, pursue excellence, and have independent personality. The innovative, practical, and comfortable design philosophy is unique in its elegant and rebellious style.
This site introduces Avro Avian from various perspectives such as “Message from Avro Avian” “Manufacturing” and "Sustainability"
Message from Avro Avian
What is Avro Avian?
Avro Avian's name comes from the monoplane biplane that was forced to participate in the world war. This light machine was originally designed for enthusiasts and has won numerous awards and broken records. He once took the first female pilots to fly around the world in fog, night or storm. They choose to rely on intuition and trust in airplanes, instead of relying on the lost land. They achieved what they want, breakthrough stereotypes and fears, and truly defined freedom.
Avro Avian carries a person who chooses to persist in breakthroughs, regardless of gender and occupation. Innovative tailoring, participatory design, and comfortable and convenient wearing experience create a silent echoes of inner direction.
How about Avro Avian's design concept?
Avro Avian carries a person who chooses to persist in breakthroughs, regardless of gender and occupation. Innovative tailoring, participatory design, and comfortable and convenient wearing experience create a silent echoes of inner direction.
Who design Avro Avian?
Avro Avian brand founder Chang Fangli, born in China, began to study in Italy in 2011 and devoted herself to the fashion design industry. While studying in the famous Istituto Marangoni-Milano, Istituto Secoli with a history of 80 years and Accademia Brera which is the most famose art academy in Italy, she cooperated with internationally famous brands such as MONCLER, TOD‘s, ANNA RACHEL and participated in the design together. And cooperate with Zhang Ziyi and Liu Shishi (Cecilia) to make the best of Milan Fashion Week. Then she joined the brand Ermenegildo Zegna and became a member of the designer team. At present, in Milan Design Studio, which is known as the Design Capital, she’s developing the top products of Avro Avian.
"The tide confirms the passage of time, which enables us to clearly see the past. The past created the present, while the present created the future. That‘s why the trend are always repeated, and there are always rules to follow. If we don’t want to be swallowed up by the tide, we should remember: ‘ Being calm, it will not be disturbed. Not being disturbed, it will be tranquil. Being tranquil, it will not act foolishly and will then be in peaceful repose. To be in peaceful repose is to concentrate the mind and the will right here. ’ ” -- ChangFangli
Manufactoring
1 | Selection of Materials
All Italian fabrics are selected, and top quality and comfort are the necessary conditions. Washable or machine washable, which is convenient for urbanites. All fabrics, from pure cotton to Supreme 110 s extra fine wool, have their own elasticity, so there is no need for ironing, which is the most convenient. We maintain close ties with Italian fabric companies that insist on sustainable development, and obtain organic materials at the forefront of fashion in the first time.
The knitted design features eco-friendly sustainable fibers, including cashmere, merino wool, cotton and fibers.
2 | Rationalizing processes
The processes by which each design is manufactured are subjected to inspirational creation at Avro Avian. Processes that have no bearing on a product's quality such as pattern-cutting, sewing and ironing, are eliminated the difficulty of mutual achievement between design concept and product quality, leaving only these processes that are truly necessary. Focusing on true quality, Avro Avian's manufacturing process focuses on true quality, eliminating excess consumption and delivering inspiration.
3 | Minimal packaging
When packaging products, Avro Avian seeks not to adorn them but rather to present garments that are "ready to be worn". For this reason, we use bulk packaging and place products in simple, uniform containers. Faithful to our philosophy of "designing clothes is to provide companionship", this minimalist approach to packaging is also in keeping with our policy of conserving resources and focusing on the product itself. Thus, all Avro Avian products appear on store shelves in simple packaging bearing only product-related information and a price tag.